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There’s a mountain of tools out there for optimizing your website. There are search engine optimization (SEO) tools, image optimization tools, website speed tools, cybersecurity tools, content management systems, and more, but few are more useful for marketing than website analytics tools.
If you’re looking for an analytics platform for your website, you’ve probably heard “use Google Search Console” or “use Google Analytics” a million times.
Both operated by Google, these tools may seem similar on the surface. But are they? The short answer is “no,” but the “why” is a bit complicated. To help you navigate both tools, this article will dive into Google Search Console vs Google Analytics and explain what they are, what they do, and how they differ from each other.