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404 Not Found error pages: the do’s and don’ts

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A “404 error” page is an essential part of any website. It informs your users the page they requested had been moved or changed. Do you need to pay attention to your 404 page and give it some love? Absolutely yes! In this post, we’ll go through the dos and don’ts of a 404 page and help you get more value out of it.

What is a 404 page, and why do we need it?

 A 404 page, also known as an “error page”, or “page not found” page, is the content your visitors see when they land on a page that doesn’t exist.